Many companies in the Black Country are not taking the most of SEO which I am finding odd. I know that SEO has an image challenge. It seems easy and great assurances can be given, but to do it well is really not so easy because there are a number of parts to it.

The 1st parts are straightforward and can be done rapidly. If a web design firm is used to design the website, they can do the 1st job which is to work out the keywords that describe the pages, the owner\’s business and their more general industry sector. Then the keywords need to be written into the body of the pages and any graphics used, and then correctly inserted into the HTML that is not seen by the user but is crucial to the page definition.

At this stage, a caveat must be given. The keywords need to be spread around the site and attached to the most suitable page. If a company offers general IT support services, the keywords such as \’pc rebuild\’ should be on the pages that explain the list of services and not in the home page, which ought to have more general words such as \’ICT\’. Geographical keywords can also be expressed on the home page for example since our IT support may only function in a local area, so descriptions such as \’Black Country\’ are properly acceptable as would country names of the areas where they operate.

But then the real task of SEO does not happen or show results speedily. The stages above will not convince the search engines to give a page standing in the results pages. What is needed for that is the placing of the keywords and links to the site in places around the web that will be found by the search engine \’spiders\’ as they scan websites seeking content. This is done by creating loads of articles, blogs, press releases and other pieces that can be placed on blog sites, article banks and other places that carry such pieces. There have to be hundreds of links, all pertinent to the linked pages and properly written using correct grammar and readable to the human eye. The pieces then have to be manipulated in such a way that there may be hundreds of versions of it, but they must all be unique in themselves. This means that the base item must be treated so that the distribution software can generate many different versions to post.

Once posted, the search engines will sooner or later locate them, link back to the client\’s site and build a profile of weight so that they can direct their users to the pages on the basis of their search criteria. But this is a time consuming process and why it needs to be comprehended that SEO is a gradual process as it needs time for the links to be found and added to the profile.

Our IT support company might not see themselves at the top of the results pages for a number of months but given time they will haul their way up the table and somebody else in a market that has loads of competition will also have to be tolerant. However, since by this time they ought to be paying their SEO providers by results anyway, so they can afford to be patient.